Looking for SEO in Reading? I’m Arshad Rabana, an independent SEO consultant who helps businesses in Reading, Caversham, Earley and across Berkshire get found on Google and win more calls, forms and bookings through local SEO, technical SEO and Google Ads. Business SEO starts from £500 a month, with clear monthly reports and no long-term contract.
Updated November 2026
If you run a business in Reading, you don’t need a large SEO agency or SEO company with layers of account managers to grow on Google. You need an SEO specialist who understands how search works today and does the work properly.
I’m Arshad Rabana, a freelance SEO consultant and Google Ads specialist. I work with Reading and Berkshire businesses that want steady rankings, more qualified traffic and enquiries they can measure.
I’m based in Lahore, Pakistan, and work remotely on UK business hours. You speak to me directly, every time: agency-level SEO expertise without agency prices or hand-offs to juniors. Read more about me.
An SEO consultant in Reading improves how a business ranks on Google for the searches its local customers make. That covers keyword research, technical fixes, page content, Google Business Profile and local citations. The goal is simple: more calls, forms and bookings from people in Reading and Berkshire.
Arshad Rabana · Freelance SEO consultant · Serving Reading and Berkshire remotely · From £500/month
| What you want to know | The answer |
|---|---|
| Who you work with | Arshad Rabana, freelance SEO consultant and Google Ads specialist |
| Who it suits | Reading and Berkshire businesses that want more enquiries from Google |
| Price | Business SEO from £500 a month, quoted in pounds |
| Areas covered | Reading, Caversham, Earley, Woodley, Tilehurst, Wokingham, Bracknell, Newbury, Maidenhead, Slough and Basingstoke |
| Typical timeline | Early movement in 6 to 12 weeks, steady lead growth in 4 to 6 months |
| Contract | No long-term contract |
| Services | Local SEO, technical SEO, on-page SEO, SEO audits, Google Ads, AI search optimisation |
| How we talk | Direct by email, WhatsApp or Zoom, on UK business hours |
| First step | A free audit and a fixed quote within 24 hours |
Whether you are looking for an SEO expert, an SEO specialist or complete SEO services in Reading, every business starts from a different place. I build each plan around your market, your competitors and your goals.
Show up in the Google map pack and “near me” searches across Reading and Berkshire, with Google Business Profile optimisation, local citations and a review strategy.
How local SEO works →Slow pages, crawl errors and poor mobile performance quietly hold rankings back. I find and fix them so Google can crawl, understand and trust your website.
See all SEO services →Clear page structure, headings, internal links and content that answers what Reading customers actually search for, including eCommerce category and product pages.
See all SEO services →A full review of your website, rankings and Reading competitors, with a prioritised action list you can use with me or your own team.
Ask for a free audit →Instant visibility while SEO builds. Search campaigns built around leads, not clicks, with conversion tracking set up properly.
Google Ads services →Be the business Google AI Overviews, ChatGPT and Gemini mention when Reading customers ask for help, through clear answers, schema and strong trust signals.
How AI search works →Reading sits at the heart of the Thames Valley, one of the strongest business regions in the UK. Tech and IT firms around Thames Valley Park and Green Park, finance, legal and property firms in the town centre, the University of Reading and the Royal Berkshire Hospital, shoppers around The Oracle and Broad Street, and thousands of independent trades and service firms all compete for the same searches.
Every one of those sectors searches differently, so one generic SEO plan does not fit them all:
If your business doesn’t appear when these people search, those enquiries go to your competitors. Many Reading SEO pages on Google are agency location pages with no prices and no named person, so there is real room to stand out.


Most local enquiries come from the top three map results. To get there, your business needs:
I handle each step and report on calls, direction requests and website visits from your profile. Map pack rankings need a real Reading location or service area, and I will tell you honestly whether that applies to you.
Customers rarely search by council boundary. A tech firm on Green Park, a clinic in Caversham and a plumber in Tilehurst all compete for different searches, so I plan coverage around where your customers actually are. If you are looking for SEO in Reading, Berkshire or the Thames Valley, this is where I work.
Reading town and suburbs:
Nearby towns across Berkshire and the Thames Valley:
I also work with businesses across the rest of the UK, including SEO for Hull businesses, SEO for Sheffield businesses, SEO for York businesses and SEO for Leicester businesses.

Clear pricing in pounds, with no long-term contract. You get a fixed monthly quote after a free audit, so there are no surprises.
For local and service businesses that want steady, measurable growth.
Final scope depends on your website, market and goals, and is confirmed in your free audit.
A full review of your site, rankings and Reading competitors, with a prioritised action plan. Ideal if you have an in-house team or developer.
Leads from Google Ads now, while SEO builds long-term traffic. Ad spend is paid directly to Google and managed with proper conversion tracking.
A clear, step-by-step process, so you always know what is being done and why.

A 20-minute call about your goals, your customers and what you have tried so far.
I review your website, rankings and top Reading competitors, then send a plan with priorities and costs.
Technical fixes, on-page improvements and Google Business Profile work come first, because they move fastest.
New pages and content that target what Reading customers search, plus local links and citations.
A monthly report in plain English: rankings, traffic, enquiries and what happens next.
Many businesses search for an SEO agency or SEO company in Reading first. Here is how working with an independent SEO consultant compares.
| Typical SEO agency | Freelance SEO consultant | |
|---|---|---|
| Who does the work | Account manager plus juniors | The expert you speak to |
| Cost | Higher overheads built in | From £500 a month, no agency overheads |
| Contracts | Often 6 to 12 months | No long-term contracts |
| Communication | Through an account manager | Direct, same person every time |
| Flexibility | Fixed packages | Plan built around your goals |
If you want a hands-on SEO specialist rather than a large team, a consultant is usually the better fit. If you need in-house design, development and a big team under one roof, an agency may suit you better, and I will tell you so.

Your customers now ask AI assistants questions like “who is a good SEO consultant in Reading?” or “how much does SEO cost?”. AI answers are built from pages that are clear, trustworthy and well structured, which is exactly what good SEO produces.
I optimise your site for Google and for AI search together:
No one can guarantee a mention in AI answers. What I can do is make your business the clearest and most trustworthy option available.
Real numbers from client accounts I manage, taken from Google Search Console, Google Ads and Google Business Profile. See more of my work.
SEO: one client website, last 6 months vs previous 6 months. Google Ads: all client accounts, last 30 days. Calls: one client’s Google Business Profile. Client names are kept private.
You don’t need an SEO specialist down the road to get results. You need one who answers quickly and understands the UK market. I work with clients across the UK, the USA, Canada and Europe.
WhatsApp: +1 (760) 655-0129 · Available Monday to Friday, UK business hours
Business SEO with me starts from £500 a month. The exact price depends on your competition, the number of services and areas you target, and the current state of your website. Most Reading clients start with one of three options:
Send me a few details using the form and you’ll get a free, fixed quote in pounds within 24 hours. No obligation and no long-term contract.
Prefer to talk? Message me on WhatsApp.
Business SEO with me starts from £500 a month. The exact price depends on your competition, how many services and areas you target, and the current state of your website. After a free audit I send a fixed monthly quote in pounds, with no long-term contract.
Most websites see early ranking movement within 6 to 12 weeks and meaningful lead growth within 4 to 6 months. Reading is a busy market, so very competitive searches can take longer. Google Ads can bring enquiries within days while SEO builds.
An SEO consultant plans and carries out the work that helps your website rank higher on Google: keyword research, technical fixes, page content, Google Business Profile, local citations and reporting. You work with one expert directly instead of an account manager and a team of juniors.
It depends on what you need. A freelance SEO consultant usually suits small and mid-sized Reading businesses that want hands-on work, direct communication, lower overheads and no long contract. A larger SEO agency or SEO company can suit businesses that need a big team, in-house design and development, or national campaigns across many channels.
No. Rankings depend on your website, your Google Business Profile, your reviews and your local signals, not on your SEO consultant’s postcode. I work remotely with UK businesses on UK business hours and meet clients on Zoom. If you specifically want someone to meet face to face in Reading, a local agency may suit you better, and I will say so.
Map pack results come mainly from a fully optimised Google Business Profile, consistent business details across directories, genuine reviews and relevant location pages. You also need a real Reading address or a defined service area. I will tell you honestly whether the map pack is realistic for your business.
An SEO audit covers technical health, page speed, on-page SEO, content gaps, Google Business Profile, backlinks and your Reading competitors. You receive a prioritised action list, so you know exactly what to fix first.
Yes. AI search tools draw their answers from clear, trustworthy and well-structured pages, which is what good SEO produces. I optimise your content, structured data and trust signals for Google and for AI search together, although no one can guarantee a mention in AI answers.
Not always, but the two work well together. Ads stop when you stop paying, while SEO keeps bringing traffic. Running both captures demand now and lowers your cost per lead over time. I will tell you whether ads make sense for your budget.
Yes. I work with businesses across Reading, Berkshire and the wider Thames Valley, including Caversham, Earley, Woodley, Tilehurst, Wokingham, Bracknell, Newbury, Maidenhead, Slough and Basingstoke, as well as the rest of the UK.
Yes. The results on this page come from real client accounts, and you can see more on my portfolio page. I do not have a Reading case study to show yet, and I will not invent one. In your free call I can walk you through results from similar local businesses.
There is no long-term contract. You agree a monthly scope in writing, and you can stop with notice if it is not working for you. SEO takes time, so I will always tell you what progress to expect before you commit.
If you’re ready to get found by more customers in Reading and Berkshire, let’s talk. Ask for a free quote or message me on WhatsApp, and I’ll show you what is holding your website back and how to fix it. Business SEO starts from £500 a month.
No contract · Direct access to me · Reply within 24 hours · Other ways to contact me