Get found on Google by customers in York, Harrogate, Selby and across North Yorkshire. I help local businesses win more enquiries through local SEO, technical SEO and Google Ads, with clear monthly reports and no long-term contracts.
If you run a business in York, you don’t need a large SEO agency with layers of account managers to grow on Google. You need someone who understands how search works today and does the work properly.
I’m Arshad Rabana, an independent SEO consultant and Google Ads specialist. I work with York businesses that want steady rankings, more qualified traffic and enquiries they can measure.
I’m based in Lahore, Pakistan, and work remotely on UK business hours. You speak to me directly, every time: agency-level SEO expertise without agency prices or hand-offs to juniors. Read more about me.
An SEO consultant in York improves how a local business ranks on Google for the searches its customers make. That covers keyword research, technical fixes, page content, Google Business Profile and local citations. The goal is simple: more calls, forms and bookings from people in and around York.
Every York business starts from a different place, so I build each plan around your market, your competitors and your goals.
Show up in the Google map pack and “near me” searches across York and nearby towns, with Google Business Profile optimisation, local citations and a review strategy.
How local SEO works →Slow pages, crawl errors and poor mobile performance quietly hold rankings back. I find and fix them so Google can crawl, understand and trust your website.
See all SEO services →Clear page structure, headings, internal links and content that answers what York customers actually search for, written for people first.
See all SEO services →A full review of your website, rankings and York competitors, with a prioritised action list you can use with me or your own team.
Ask for a free audit →Instant visibility while SEO builds. Search campaigns built around leads, not clicks, with conversion tracking set up properly.
Google Ads services →Tell me about your business and I’ll send a free, no-obligation SEO quote within 24 hours.
York is a busy, competitive market. In 2022 the city welcomed 8.9 million visitors, and tourism was worth around £1.7 billion to the local economy, according to Visit York. Hotels, restaurants, tour operators and city-centre shops all compete for the same searches.
Tourism is only part of the picture. York also has strong rail, biotech, digital and financial services sectors, and each one searches differently:
If your business doesn’t appear when these people search, those enquiries go to your competitors.


Most local enquiries come from the top three map results. To get there, your business needs:
I handle each step and report on calls, direction requests and website visits from your profile.
A clear, step-by-step process, so you always know what is being done and why.
A 20-minute call about your goals, your customers and what you have tried so far.
I review your website, rankings and top York competitors, then send a plan with priorities and costs.
Technical fixes, on-page improvements and Google Business Profile work come first, because they move fastest.
New pages and content that target what York customers search, plus local links and citations.
A monthly report in plain English: rankings, traffic, enquiries and what happens next.
Many businesses search for an SEO agency or SEO company in York first. Here is how working with an independent SEO expert compares.
| Typical SEO agency | Independent SEO consultant | |
|---|---|---|
| Who does the work | Account manager plus juniors | The expert you speak to |
| Cost | Higher overheads built in | Lower, with no agency overheads |
| Contracts | Often 6 to 12 months | No long-term contracts |
| Communication | Through an account manager | Direct, same person every time |
| Flexibility | Fixed packages | Plan built around your goals |
If you want a hands-on SEO specialist rather than a large team, a consultant is usually the better fit.
Real numbers from client accounts I manage, taken from Google Search Console, Google Ads and Google Business Profile. See more of my work.
SEO: one client website, last 6 months vs previous 6 months. Google Ads: all client accounts, last 30 days. Calls: one client’s Google Business Profile. Client names are kept private.
You don’t need an SEO specialist down the road to get results. You need one who answers quickly and understands the UK market. I work with clients across the UK, the USA, Canada and Europe.
WhatsApp: +1 (760) 655-0129 · Available Monday to Friday, UK business hours
Pricing depends on your competition, the number of areas you target and the current state of your website. Most York clients start with one of three options:
Send me a few details using the form and you’ll get a free, fixed quote in pounds within 24 hours. No obligation and no long-term contract.
Prefer to talk? Book a free call or message me on WhatsApp.
It depends on your goals, your competition and how many areas you target. After a free audit I send a fixed monthly quote in pounds, with no long-term contract.
Most websites see early ranking movement within 6 to 12 weeks and meaningful lead growth within 4 to 6 months. Google Ads can bring enquiries within days.
No. Rankings depend on your website, your Google Business Profile, your reviews and local signals, not your SEO consultant’s postcode. I work remotely with UK businesses on UK business hours and focus on the local ranking factors that matter in York.
Local SEO targets customers in a specific area, such as York, through the map pack and location searches. National SEO targets searches across the whole UK. I work as both a local and a national SEO consultant, so I can tell you which approach suits your business.
Yes. “Near me” results come mainly from your Google Business Profile, your reviews and your location pages. I optimise all three so you show up when customers near you search.
Yes. I work with businesses across North Yorkshire, including Harrogate, Selby, Malton and Tadcaster, as well as Leeds and the rest of the UK.
Yes. Ads stop when you stop paying, while SEO keeps bringing traffic. Running both captures demand now and lowers your cost per lead over time.
If you’re ready to get found by more customers in York, let’s talk. Book a free 20-minute strategy call or ask for a free quote, and I’ll show you what is holding your website back and how to fix it.
No contract · Direct access to me · Reply within 24 hours · Other ways to contact me